The design of this brand was to reach out to the organic market but also market it to the mainstream and show them healthier options are fun. My brand identity was to be bold, daring and playful, attempting to make a health ice block more appealing and chosen over the regular treat. Upon my research I discovered that the Hibiscus flower brought meaning ‘to bring a good summer’. I took advantage of the flowers meaning, placing multiple patterns onto my given collaterals.

The design of this brand was to reach out to the organic market but also market it to the mainstream and show them healthier options are fun. My brand identity was to be bold, daring and playful, attempting to make a health ice block more appealing and chosen over the regular treat. Upon my research I discovered that the Hibiscus flower brought meaning ‘to bring a good summer’. I took advantage of the flowers meaning, placing multiple patterns onto my given collaterals.